Tourism Marketing

Associate Director

 

Dr Ken Hyde


ken.hyde@aut.ac.nz

 

 

 













NZTRI’s tourism marketing research programme seeks to apply marketing theory and marketing research techniques to an understanding of tourists and the performance of businesses across tourism, travel and hospitality industries.

Areas of interest include:

  • Tourist motivations, values and lifestyles
  • Tourist decision-making
  • Customer expectations in the tourism, travel and hospitality industries
  • Tourist perceptions of destinations and tourism products
  • Tourist use of ICT
  • Segmentation of the tourism market
  • Branding destinations and tourism products
  • Destination image
  • Destination marketing
  • Market positioning for destinations and tourism products
  • Service quality and customer satisfaction in the tourism, travel and hospitality industries
  • Marketing communications – the promotion of destinations and tourism products
  • Business networks in tourism
  • Tourism distribution channels

 

Tourism Marketing Projects

 

Brochure (pdf)