The New Zealand Market for South Pacific Island Tourism Experiences

A programme of research with PITIC that is designed to get a clearer picture of visitor perceptions of the Pacific and visitor expenditure. This research focuses on Vanuatu/Niue as pilot case studies. This study will also generate tools and resources to enable other nations to conduct cost-effective research of a similar nature. A major aim is the creation of a suite of online resources that can be utilised by nations around the region in conducting research on New Zealand and other markets.