Geoff Dickson warns NZ about Rugby World Cup

Dr Geoff Dickson, associate director at NZTRI, has suggested in an interview in the NZ Herald that New Zealand should find ways to minimise the World Cup's divisive potential.

Dr Dickson, who is leading the development of a World Cup research advisory board at AUT, said a large number of "new" New Zealanders were from non-rugby backgrounds - in particular the growing number of immigrants from countries such as China, India and Korea - and may struggle to connect or identify with the "New Zealand equals rugby" message that will most likely become overwhelming by 2011.

Read the article in the Herald here: Fears World Cup could alienate NZ's migrants

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