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Analyzing performance audit reports of destination management organizations- actions and outcomes

Given the critical nature of making sense of what is happening and the failure to do so in examining actions causing the 2007 global economic collapse, theory and research in performance evaluation is worthy of substantial attention in tourism management. The present article includes a case study that describes and analyzes three performance audit reports over a 3-decade period for one U.S. State government’s destination management organization’s (DMO) actions and outcomes.

 

 

Publication Date: 
Mon, 08/10/2009 (All day)
Content type: 
Research Area: