Pacific Tourism Data Initiative
For nearly 20 years NZTRI has worked with donor agencies and national governments to provide deeper insight into tourism industry performance in the Small Island Developing States of the South Pacific.
We develop innovative and cost effective decision support systems that can enable businesses, communities and governments to make better informed choices about the future of tourism development.
A major component of this work is the collection of international visitor data through the use of innovative online survey techniques. This model has been running in the Cook Islands since 2012 and has been adapted for use in Vanuatu and Papua New Guinea (IFC/World Bank Group) and Yap (Federated States of Micronesia). The model has also spread to Samoa, Solomon Islands and Niue through the New Zealand Ministry of Foreign Affairs and Trade funded Pacific Tourism Data Initiative (PTDI).
The PTDI steps beyond a focus on visitor data. It also incorporates business confidence surveys and the development of community awareness surveys. Our goal is to create a clear sense of the impacts associated with tourism sectors and to ensure that accessible and clear indicators are in place to measure performance. We translate all data collected into meaningful insights that can guide both national scale strategy development and local enterprise and community decision making.
The case of Papua New Guinea
NZTRI began working with the IFC and the Papua New Guinea Tourism Promotions Authority developing the Papua New Guinea International Visitor Survey. The work is longitudinal running from 2016 to 2019.
Insights through data mining is an important component of the work. Allowing different sectors of the tourism industry to understand the visitor in a way that is specific to their needs.
A large part of this work is compacity building. This includes workshops in survey design, implementation, data analysis, data mining and report writing. It also means regular visits to share research findings to a variety of stakeholders.
The transfer of skills and knowledge lies at the heart of our work. Our focus is on assisting local stakeholders to better understand tourism impacts and how they link to local economies.
Communities and Regions
Our 'Get Local' programme gathers information to inform local decision-making to generate greater benefits from tourism and advance the economic, social and environmental well-being of New Zealand's host communities and regions.