Marketing for tourism
The Puhoi to Pakiri region – which stretches from Puhoi in the south to Pakiri in the north, and includes Leigh, Matakana, Mahurangi and Warkworth – has experienced rapid development both as a tourism and lifestyle destination over recent years.Tourism in the area provides local people with employment and recreation opportunities and is vital to the Rodney economy.
Ken Hyde, NZTRI associate director, is pleased to announce the publication of a special issue of the International Journal of Culture, Tourism and Hospitality Research, on vacation decision making. The articles are as follows;
With the increasing global interest in cultural tourism, NZTRI staff has been working in collaboration with local community groups to develop experiential cultural tourism products. One such project, The Heritage Planning Manual for Communities, was prepared in Newfoundland and Labrador, Canada to develop their unique heritage for sustainable economic gain. The manual is highly recommended for community-based groups who are planning a natural or cultural heritage project.
Dr Simon Milne was one of a panel of 10 international experts invited to participate in a week long panel designed to generate ideas on the future sustainable development of tourism in the French region of Reunion Island (Indian Ocean) organized by INTA (International Urban Development A