2006

This research was conducted by NZTRI’s deputy director, Hamish Bremner, in conjunction with Keri-Anne Wikitera and Owen Ormsby, both from Te Ara Poutama (AUT University’s Faculty of Māori Development). This research measures the direct economic impact of three organised educational trips to marae in Rotoiti, Nuhaka, and Rotorua. The research was also designed to assess differences in service as perceived by providers and participants, and to also develop research skills for those Maori students and staff undertaking the study.

This online marketplace for tourism in the South Pacific has been designed as a ‘place’ for investors to search for investment products and for entrepreneurs to present investment opportunities. There are resources for investors (useful links and country profiles for example) and to assist entrepreneurs (especially small and medium-sized enterprise owners) to present a well considered investment opportunity. The online marketplace was launched at a workshop organised by the South Pacific Tourism Organisation in Fiji on 30 October.

A programme of research into the New Zealand market for Tahiti tourism experiences that gauges the perceptions, decision-making factors, demographics, motivations, expenditure, information on demand for new experiences of New Zealand residents visiting Tahiti. This research involved two phases: an integrated marketing study and a competitive product review and comparative analysis. Methods for gathering data include interviews, focus groups, web-based survey of NZ residents who have visited Tahiti and a delphi-type study of expert opinion on South Pacific tourism.

The SPTO Tourism Strategy Development Resources website aims to provide access to existing Tourism strategy tools and resources.

The collation of this knowledge will aid the future development and planning of tourism strategy on a national and regional level. Users of this website are encouraged to submit new tools and resources and provide feedback on existing content.

The SPTO - Tourism Strategy Development Resources can be accessed here: http://nztri.aut.ac.nz/planningtoolkit/pages/index.php

Newfoundland and Labrador Outfitters Association (NLOA) and the Department of Tourism, Culture and Recreation in Canada have identified that there is a need for a Competition Assessment as part of the strategy. This report prepared by the New Zealand Tourism Research Institute presents an overview of competing destinations for hunting and fishing recreational activities.