Cook Islands Visitor Survey 2012-2013



NZTRI is working with the Orākei Local Board (Auckland Council) on a research programme that is designed to stimulate local economic activity by raising the profile of the OrÄkei area as a visitor destination.
This Visitor Strategy development is one that will enhance visitor yield, increase the profitability and sustainability of the tourism industry, intensify collaboration between stakeholders, and will focus on engaging stakeholders in developing destination potential.
This research was designed to assist the National Museum of the Royal New Zealand Navy (Navy Museum) to evaluate a proposal to create a Commemorative Space and a World War One (WW1) Resource Centre development to mark the centennial of New Zealand naval activity from 1914-1919. It also enabled the Navy Museum to identify gaps in the public acknowledgment of the contribution of New Zealanders in WW1 particularly at sea.
Organizers of the 2013 World Softball Championships have commissioned NZTRI to conduct an economic impact assessment.
The event was held in Auckland from March 1-10. NZTRI worked with Softball 2013 to finalise an online survey for event attendees and team managers. This approach considered daily spends by spectators and teams.