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Visitor Strategy research: Orākei Visitor Strategy 2013-2016

NZTRI is working with the Orākei Local Board (Auckland Council) on a research programme that is designed to stimulate local economic activity by raising the profile of the Orākei area as a visitor destination.

 
This Visitor Strategy development is one that will enhance visitor yield, increase the profitability and sustainability of the tourism industry, intensify collaboration between stakeholders, and will focus on engaging stakeholders in developing destination potential.

 

Started: 
Nov 2012
Primary Contact: 

National Museum of the Royal New Zealand Navy: Feasibility study and concept assessment for a World War One Resource Centre and Commemoration Space.

 

This research was designed to assist the National Museum of the Royal New Zealand Navy (Navy Museum) to evaluate a proposal to create a Commemorative Space and a World War One (WW1) Resource Centre development to mark the centennial of New Zealand naval activity from 1914-1919. It also enabled the Navy Museum to identify gaps in the public acknowledgment of the contribution of New Zealanders in WW1 particularly at sea.

 

Primary Contact: 
Members: 

The Tradestaff ISF (International Softball Federation) Men's World Softball Championships: Economic Impact Study

 

Organizers of the 2013 World Softball Championships have commissioned NZTRI to conduct an economic impact assessment.

The event was held in Auckland from March 1-10. NZTRI worked with Softball 2013 to finalise an online survey for event attendees and team managers. This approach considered daily spends by spectators and teams.

Primary Contact: 
Members: