Event Tourism

Event tourism

2008 Pasifika Festival Research Programme

The 16th annual Pasifika Festival was held from 7-8 March 2008 at Western Springs in Auckland. The Festival is one of the largest community events in the South Pacific, and celebrates the art, culture and lifestyle of the Pacific Island communities of Auckland.

For the past five years Auckland City Council has run an Audience Survey at the Pasifika Festival. Following NZTRI’s survey of stallholders at the 2007 Pasifika Festival, Auckland City Council commissioned NZTRI to survey Audience and Stallholders at the 2008 Pasifika Festival.

Started: 
December, 2007
Finished: 
April, 2008
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Research priorities for the New Zealand sport events sector

NZTRI is working alongside Sport and Recreation New Zealand (SPARC) to set the research priorities of the New Zealand sporting events industry. The study is in two phases:

Phase 1: An online survey of event experts to determine a set of overall research ‘themes’. The outcomes of this initial analysis were used to inform the survey questions of the second phase.

Started: 
December, 2006
Finished: 
November, 2007
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Rally New Zealand Spectator Survey

NZTRI conducted a spectator survey for the 2007 Rally New Zealand in Mystery Creek on Saturday 1 September. Data collection was by means of a clipboard survey with spectators at the rally. The project is due for completion in October. The project findings will form part of a worldwide composite report compiled by similar university research in other participating WRC countries, in this case the Spanish, Finnish, German and Irish WRC rounds.

Started: 
June, 2007
Finished: 
October, 2007
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Ironman New Zealand Research Programme

This research involved two phases: an economic impact study and a study on resident perceptions of the event. Online surveys of local businesses and participants were conducted to assess the local impacts of the event on Taupo. A survey of Taupo residents sought information on how events such as the Ironman impact on local residents’ quality of life, and how local residents respond to possible event related issues such as crowding and congestion, and increased pride and community spirit.

Started: 
February, 2006
Finished: 
June, 2007
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