Pacific Islands

This online marketplace for tourism in the South Pacific has been designed as a ‘place’ for investors to search for investment products and for entrepreneurs to present investment opportunities. There are resources for investors (useful links and country profiles for example) and to assist entrepreneurs (especially small and medium-sized enterprise owners) to present a well considered investment opportunity. The online marketplace was launched at a workshop organised by the South Pacific Tourism Organisation in Fiji on 30 October.

A programme of research into the New Zealand market for Tahiti tourism experiences that gauges the perceptions, decision-making factors, demographics, motivations, expenditure, information on demand for new experiences of New Zealand residents visiting Tahiti. This research involved two phases: an integrated marketing study and a competitive product review and comparative analysis. Methods for gathering data include interviews, focus groups, web-based survey of NZ residents who have visited Tahiti and a delphi-type study of expert opinion on South Pacific tourism.

The SPTO Tourism Strategy Development Resources website aims to provide access to existing Tourism strategy tools and resources.

The collation of this knowledge will aid the future development and planning of tourism strategy on a national and regional level. Users of this website are encouraged to submit new tools and resources and provide feedback on existing content.

The SPTO - Tourism Strategy Development Resources can be accessed here: http://nztri.aut.ac.nz/planningtoolkit/pages/index.php

Small and Medium Tourism Enterprise Training Needs and Awareness (Phase 1)

Completed in early 2006, this research looks at patterns and trends in cruising, specifically in the Pacific, and assesses the feasibility of a proposed mixed cruise/cargo motor sail type of experience around the outer islands of the Cooks group.