John Hull

personal information


Associate Director

Dr. John S. Hull

Senior Lecturer, School of Hospitality and Tourism
Associate Director, New Zealand Tourism Research Institute

AUT University

Phone: (09) 921 9999 ext. 6298


John is an Associate Director and Senior Lecturer at the New Zealand Tourism Research Institute based at AUT University, Auckland, New Zealand. His present research addresses sustainable tourism in peripheral regions with a specific focus on strategic planning and management as well as community-based tourism development.


John has worked on tourism projects in North America, Europe, the Middle East, South America, Africa, and Asia. Past clients include the UNWTO, UNCBD, UNEP, UNESCO, World Bank, Nordic Council, European Tourism Research Institute, Commission on Environmental Cooperation, Canadian Tourism Commission, Tourism Atlantic, and Parks Canada.


In New Zealand, Dr Hull is working on a seafood trail for Top of the South Island and on a regional tourism plan in the Matakana Region, north of Auckland.


1992-1998 Ph.D., Geography, McGill University, Montreal, Quebec, CANADA

1988-1992 Master Landscape Architecture/Master Urban Planning, University of Michigan, Ann Arbor, Michigan, USA

1985 Bachelor of Arts, American Studies, minor Environmental Studies, Williams College, Williamstown, Massachusetts, USA

Consultancies and advisory work

Blackfoot Crossing Historical Park, Training and Mentoring Program,
Canadian Badlands, Alberta, Canada
January 2010 to October 2010
Working with Canadian Badlands Ltd, Blackfoot Crossing Historical Park and Kalahari Management to conduct a needs assessment and series of training modules in marketing, customer service, interpretation and business viability.
Cape Race Development Plan, Newfoundland and Labrador, Canada
December 2009 to April 2010
Working with a team of consultants to outline a conservation and development strategy for Mistaken Point on UNESCO tentative list.
Identifying series of global case studies to provide direction for potential human resource supports for the site
Destination Development Forum, UNESCO World Heritage Site, L’anse aux Meadows National Historic Site, Parks Canada Agency, Newfoundland and Labrador, Canada
May 2009 to June 2009
Led a community forum of approximately 40 residents to explore market readiness of region adjacent to L’anse aux Meadows National Historic Site.
Worked with participants to draft a vision, goals, and short-term actions to improve product development and packaging opportunities in the region. 
Hanmer Springs Spa. Hanmer Springs, New Zealand
October 2008 to present
Identification of a research strategy to assess potential marketing and product opportunities linked to health/wellness benefits at the facility. 
Market Analysis of Camping and Fixed Roof Accommodations, Parks Canada, Gros Morne National Park, Newfoundland and Labrador, Canada
August 2008 to present
Project Director for product-market match strategy for the National Park.
Focus of rebranding linked to camping and fixed roof accommodations within Park.
Strategic Tourism Plan, Faeroe Islands
November 2007 to September 2008
Keynote speaker at 1st International Ecotourism Conference, November 2007.
Presented at key stakeholder workshop to build support for strategic plan in 2008.
Cree Ecolodge Feasibility Study, Quebec, Canada
January 2008 to March 2008
Participated in consulting team to update ecolodge study for Cree First Nation.
Evaluated product development, marketing and proposed new marketing strategy.
Seafood Trail, South Island, New Zealand
Lead Researcher, September 2007 to present
Awarded one year grant on tourism innovation to research South Island´s Seafood Trail.
Collaborating with International Institute for Tourism Development, Clemson, University, USA.
Submitted new research proposal to industry and government for strategic planning.


The New Zealand Travel Sector: Skill Shortages and Training Needs

Nodder, C., Histen, S. Milne S.S. and Hull, J. (2008) The New Zealand Travel Sector: Skill Shortages and Training Needs. Wellington, NZ: Projects International. pp. 97


Strategic Tourism Plan, Newfoundland and Labrador, Canada
August 2007 to September 2008
Worked with provincial tourism steering committee as part of research team.
Administered awareness workshops across the province.
Conducted research on tourism trends and global best practices.
Contributed to writing of strategic plan
Nahanni National Park Reserve Interpretation Assessment, Parks Canada, Northwest Territories, Canada
May 2007 to November 2007
Worked with researchers and consulting team to gather information on aboriginal interpretation programs.
Completed a product-market match strategy for Parks Canada to suggest an appropriate marketing plan to benefit park.
Strategic Tourism Plan, Northeast Iceland
Program development director, March 2007 to July 2009
Project Director for five year strategic plan.
Integrating GIS mapping into research inventory of tourism resources. 
Spa Marketing Study, Northeast Iceland
Consultant, February 2007 to December 2007
Coordinated regional spa marketing study for development agency.
Research and identified priority markets.
Identified marketing strategy with specific actions.
Nature-based Tourism Small Business Network, Eastern Canada/North Atlantic
Project director, September 2006 to May 2008
Working with local businesses on a nature-based tourism small business network.
Curriculum development coordinator for a nature-based tourism course.
Program is linked to a European-based program involving four countries.
Developing a strategic plan for product development, training, and marketing.
Helped to secure $220,000 in funding for the one-year program. 
Newfoundland and Labrador Outfitter’s Association (NLOA), Canada
Project Director, Product-Market Match Strategy, April 2006 to May 2009
Coordinated the development of a ten year product-market match strategy.
Program included a needs assessment, outfitters survey, market survey, focus groups and collaboration with industry and government.
Coordinated international best practices summit and published handbook. 
Cruise Association of Newfoundland and Labrador, (CANAL), NL, Canada
Project director, Port Readiness Program, May 2005 to May 2007
Design and delivery of a port readiness program for thirty key ports in the province.
Program divided into a needs assessment, workshops, marketing, and evaluation phases.
Secured outside funding for the project totaling $30,000 towards $175,000 budget.
Program has been offered in Atlantic Canada, Nunatsiavut, and Greenland in 2007.
Tourism Development Strategy, Canadian Badlands, Alberta, Canada
December 2005 – May 2005
Completed product-market match assessment for Canadian Badlands sub-region.
Collaborative planning with residents, Alberta Economic Development, Travel Alberta.
Gros Morne Institute for Sustainable Tourism, NL, Canada
Instructor, August 2004- January 2006
Awarded contract to develop curriculum and administer sustainable tourism workshops at national tourism training institute ( managed by Canadian Tourism Commission, Parks Canada, Hospitality Newfoundland and Labrador and Tourism Atlantic.
Destination Viking Sagalands (DVSL), NL, Canada
September 2004- June 2006
Cowrote proposal to Canadian federal government for full participant status in DVSL.
Coordinator for marketing work package for DVSL.
Administered workshops/seminars in Norway, Orkney and Greenland, and Faroe Islands.
Helped secure funding of $175,000 Cdn. over two years for project.
Atlantic Outdoor Adventure Partnership, NL, Canada
March 2004-December 2005
Represent NL lodges in promotion and marketing of adventure tourism products.
Coordinating two-year budget of $350,000 with New Brunswick partners.
In charge of travel trade, print collateral, media relations, Internet programs. 
Visitor Centre Reprofiling, Gros Morne Co-operating Association, NL, Canada
March 2004
Completed storyline for new exhibit at Gros Morne National Park of Canada.
Storyline based on ‘It’s About Time’ Marketing Theme for the Viking Trail.
Tourism Awareness Campaign, Lower North Shore, QC, Canada
December 2003
Contracted by local development agency to explain 5-year regional tourism plan.
Administered two-week awareness campaign in 15 communities and two Reserves.
Conducted three radio interviews to build public awareness.
Completed final report for government agencies.
Viking Trail Tourism Association, St. Anthony, NL, Canada
September 2002 to October 2003
Mandated to administer festival/events, learning vacations, capacity building.
Program development for youth, conference and events totaling $300,000.
Conducted administrative duties, oversaw staff.
Fundraising totaling $1.5 million for marketing, technology, and living history. 
Quebec-Labrador Foundation, Montreal, Quebec, Canada
1993 to 2002
Managed QLF Canadian Headquarters.
Wrote grants, administered programs and managed staff.
Completed 5-year, $4 million CDN regional tourism plan for eastern Quebec.
Co-founded Traditional Skills Network in Newfoundland, Labrador, Quebec. 
Tourism Research Institute, Auckland University of Technology, New Zealand
Winter 2000.
Invited to conduct comparative research on community-based tourism development.
Keynote speaker for UN Association of New Zealand on Mountains and Ecotourism.
Taught tourism planning courses through Waiariki Institute, Rotorua.     
European Tourism Research Institute (ETOUR), Sweden
June 1999 to April 2001
Contracted to research the role of government in tourism development in Labrador.
Published article in edited book, Going North.
Invited to present findings at Tourism in Peripheral Areas Conference, Sweden.
Study in Africa Program, McGill University, Kenya
February 2000 to March 2000
Team-taught two courses focused on resource management/people and cultures.
Led case study projects at four ecotourism/heritage sites in country. 
Sustainable Tourism in Natural Areas Program, Commission for Environmental Cooperation (CEC), NAFTA, Montreal, Canada
January 1999 to June 1999                                                                
Contributor to CEC background document on sustainable tourism in natural areas.
Co-organizer of sustainable tourism conference in Cancun, Mexico in May 1999.
Middle East Ecotourism Exchange, QLF Canada, Montreal, Canada
December 1997 to December 2000                                                   
Co-wrote grant, organized exchange for Middle East and North American ecotourism professionals examining biodiversity/cultural heritage issues.
Published handbook of best practices.
Circumpolar Coping Processes Project, UNESCO, Tromso, Norway
April 1997 to 2002                                         
Canadian representative examining global change in North.
Presented ecotourism case study from eastern Canada at symposium in Denmark.
Traveled to Faroe Islands, Iceland, Finland, Norway to present case study research.
Published articles on tourism in the North in three edited books as part of program.
Conservation Park Feasibility Study, Minister of Environment, Quebec City, Canada
July 1995 to March 1996                                                       
Conducted series of attitude surveys of visitors, residents, and businesses.
Compiled data, analyzed and provided recommendations on future course of action.
Parks and Local People Project, The World Bank, Washington, D.C., USA
January 1996 to March 1996                                                                             
Drafted paper on indigenous participation in protected area planning in Guyana.
Designed workshop/generated slide show for the workshop with project manager.
Donner Canadian Sustainable Community Development Project, QLF Canada, Montreal, Canada
February 1992 to 1994                                                                                                         
Developed model for building local leadership in conservation and development.
Worked with local partner organizations in four case study communities.
Notre Dame Bay Salmon Management Project, QLF Canada, Montreal, Canada
May-August 1990                              
Cooperated with Department of Fisheries and Oceans/National Marine Fisheries Service.
Hired, trained, and managed a staff of six salmon tag retrievers in Newfoundland.
Compiled data and made recommendations for future salmon management strategies.
Newfoundland and Labrador Parks Department Project, QLF Canada, Montreal, Canada
May-August 1989                                                                                                 
Cooperated with Department of Environment and Lands.
Conducted a natural/cultural resource inventory of Provincial Parks.


Hull, J. S., & Milne, S. S. (2010). Port readiness planning in the Arctic: building community support. In M. Luck, P.T. Maher, & E. J. Stewart (Eds), Cruise Tourism in Polar Regions (pp. 180-204). Earthscan: London.



Hull, J.S. & Patterson, C. (2010).   Needs Assessment:  Blackfoot
Crossing Historical Park Training and Mentoring Program. Canadian
Badlands, Ltd:  Alberta.  pp. 62.

Hull, J.S. (2010). Promoting geotourism: a case study from Northeast
Iceland.  In (D. Newsome and R. Dowling, eds).  Geotourism:  the tourism
of geology and landscape. pp.61-76. Goodfellow Publishers, Ltd.:
Oxford, UK.


Hull, John S. (In press). “Coping with Change in the Circumpolar North: The Challenge for Sustainable Tourism Development in the Sub-Arctic. In (P. Maher, E. Stewart, and M. Lueck editors). Polar Tourism. Cognizant Publications: Elmsford, New York.
Hull, John S. (2002) “A vision of ecotourism on the Lower North Shore of Quebec.” TEOROS. University of Quebec at Montreal: Montreal, Quebec. Volume 21, #3 (Automne 2002) 50-56.

Hull, John S. (2001) “The role of heritage corridor development in Canada’s sub-Arctic: promoting identity, networks and innovation on the Lower North Shore of Quebec.” Jorgen Ole Baerenholdt and Nils Aaarsaether (eds) (pp. 161-74).  Transforming the Local, Nordic Council of Ministers, Copenhagen, Denmark

Hull, John S. (2001) “Opening up the Big Land to the World: The Role of the Public Sector in Adventure Tourism Development in Labrador.” Bengt Sahlberg (ed) (pp. 47-78). Going North. European Tourism Research Institute: Ostersund, Sweden.
Hull, John S. (1999) "Charting adventure tourism development in the North: Labrador's wilderness experience." TEOROS. University of Quebec at Montreal: Montreal, Quebec. Volume 18, #2 (Summer 1999) 15-23.
Hull, John S. (1998) "Coping with the closure of the fishery." Jorgen Ole Baerenholdt and Nils Aaarsaether (eds)(pp. 121-136.) Coping strategies in the North: local practices in the context of global restructuring. Nordic Council of Ministers: Copenhagen.  
Hull, John S. (1998) "Market segmentation and ecotourism development on the Lower North Shore of Quebec," in Alan Lew and C.M. Hall (eds)(pp. 146-158) Sustainable tourism: a geographical perspective. Longman: London, England.
Hull, John S. (1998) "Analyzing the potential for tourism to promote sustainable economic development on the Lower North Shore of Quebec." Ph D. Dissertation. McGill University, Montreal.
Hull, John S. (1994) "The Quebec Labrador Foundation: building a model for local leadership in conservation and development," in Progress in Rural Policy and Planning, vol. 4, John Wiley and Sons: West Sussex, England, 229-234.
Hull, J. S. and Milne, S. (In press). Port readiness planning in the North Atlantic In P. Maher, E. Stewart, M. Luck (eds). Cruise Tourism in Polar Region. Elsevier Publications: Oxon, UK.
Hull, John S. and Huijbens, E. (In press). Tourism innovation through collaboration and use of technology: a case study from Northeast Iceland. In D. Dredge and J. Jenkins (eds) Stories of Practice: Tourism Planning and Policy. Ashcroft: Vermont, USA.
Hull, J.S. and Huijbens, E. (2009). Coping with change in the North: the challenge for sustainable tourism development in the Arctic. In A. Villumsen (ed) (pp. 14-23) Tourist cottages and climate change. Sisimiut, Greenland: Artek and DTU. 
Hull, John S. and Blanchard, K. (2008) “The Role of Civil Society in Promoting Nature-based Tourism in Newfoundland and Labrador, Canada.” Asbjørn Røiseland, Nils Aarsæther and Synnøve Jenssen (eds)  (pp. 161-176) Northern Governance and Global Change.   Nova Science Publishers: New York.
Hull, John S. and Milne, S. (2004) “Where two highways meet: ICTs and tourism development in Labrador.” Paper presented to and published in proceedings of State of the Art II Tourism Conference. June 2004. Glasgow, Scotland.
Hull, John S. and Milne, S. (2001). "From nets to the Net: marketing tourism on Quebec's Lower North Shore."   Jorgen Ole Baerenholdt and Nils Aaarsaether (eds) The Reflexive North. Nordic Council of Ministers: Copenhagen, Denmark.
Hull, John S. and Simon Milne. (1998) "Tourism, gender and the labour process on the Lower North Shore of Quebec," in Tourism Recreation Research, 23 (2), 13-22.
Hull, John S. and Michael C. Williams. (1992) "A continuity of tradition: a place where Native Americans still burn the prairies and oak openings." Restoration and Management Notes 10 (1), 38-9.
Hull, John S., Carol Patterson, and Greg Davidson. Overview of Big Game Hunting Industry in Newfoundland and Labrador, Canada. (2007). Journal 19 (59-92). University of Helsinki, Ruralia Institute: Seinajoki, Finland
Sassenberg, U., Jodice, L., & Hull, J. (2008). Top of the South: What's happening with tourism and seafood. Seafood New Zealand, 16(11), 24-27.
Commissioned reports and articles
Hull, J. (ed). (2009). The Way Forward: Outfitting Best Practices Manual. Pasadena, NL. Newfoundland and Labrador Outfitter's Association. pp.53.
Hull, John S. (2003) “On the Viking Trail in Newfoundland and Labrador.” Viking Heritage Magazine. University of Gotland: Visby, Sweden. Volume 4, 12-13.
Hull, John S. (1992) "Tourism on Walpole Island: a long term management plan." University of Michigan, Practicum. 172 pp.
Hull, J. and Palsson. (2009). Northeast Iceland Culinary Experience. Makustele publication of the Food Development Cluster Programme. Finland. pp. 34-37.
Hull, John S. and Mary Aitken. (1994) "Kids speak out: young people in the upper St. John Valley value their communities and are concerned about the future," in Echoes: the Northern Maine Journal, VI (4), 13-17. 
Hull, J., Histen, S. and Singh, E. (2008) Feasibility of Cree Ecolodge for Ouje-      Bougoumou, Quebec. Ouje-Bougoumou, QC: Cree First Nation (65 pages).
Hull, J.S., Patterson, C., Huijbens, E. & Milne, S.S. (2008). The current state of affairs of tourism in northeast Iceland. Thingeyjarsysla Regional Development Agency, 162, Husavik, Iceland.
Hull, J.S., Patterson, C., Huijbens, E., & Milne, S.S. (2008). Northeast Iceland strategic tourism plan: A five year strategy 2009-2014. Thingeyjarsysla Regional Development Agency. 119 pages, Husavik, Iceland.
Brief, Dominique and John S. Hull. (2000) "Ecotourism along the St. Lawrence riverway." in Storm warnings: voices from the watershed. McGill-Queen's University Press: Montreal, Quebec. (December 2000). 
Goodman, Nancy and John S. Hull, (1993) "St. John Valley case study," in Building sustainable communities, Center for Environmental Management: Tufts University, Medford, Mass. 172-192. 
Sherk, S., Hull, J., & Milne, S.S. (2008). Newfoundland and Labrador strategic tourism plan: Background report. Department of Tourism, Culture, and Recreation. Government of Newfoundland and Labrador, 48, St. John's, NL.
Sherk, S., Hull, J. and Gelsimino, A. (2008). Market Analysis of Accommodations in and             around Gros Morne National Park of Canada. Rocky Harbour, NL: Parks Canada.          pp. 119.
Bollason, K., Hull, J., Holmberg, T. & Patterson, C. (2008). Developing a nature based tourism product in the North. Sauðárkrókur: Holar University College. (146 pages).
Blanchard, K., Hull, J., Markward, A., & Wikitera, K.-A. (2007) Assessment of effectiveness and identification of product-market match for developing enhanced Aboriginal heritage presentation program for Nahanni National Park Reserve (NNPR), Intervale Conservation and Heritage Associates with the New Zealand Tourism Research Institute (NZTRI), AUT University, 126, Doyles, Newfoundland and Labrador, Canada
 Dick, Jerry, Simon Milne, David Mason, and John S. Hull. (2003) “Heritage Planning Manual for Communities in Newfoundland and Labrador.” Association of Heritage Industries. St. John’s, NL.
Invitations to Referee Articles
Harvey Lemelin and Pat Maher, Torngat National Park Reserve: Challenges and Opportunities (2009) for Polar Record. UK.
Gianna Moscardo's Buillding Community Capacity for Tourism Development (2008) for Tourism Analysis Journal, UK.
Tourism Geographies entitled A Soft Ecotourism Site: Supply and Demand in the Ecotourism Industry (2008).
Manuscript ID JOE-0306 entitled "National Park Tourism Planning and Birdwatchers’ Characteristics" for the Journal of Ecotourism (2007)



Hull, J. S., & Patterson, C. (2010). Training and mentoring workshops: interpretation, business viability, marketing, restaurant/culinary, and giftshop/admissions. Presentation to Blackfoot Crossing Historical Park, Alberta, Canada. May 17-21st, 2010. Siksika First Nation Reserve, Canada.



Hull, J. S. (2010). New entrepreneurial service models for tourism: cases from The New Zealand Tourism Research Institute’s Tourism and Community Program. Presentation to University of Trento’s eTourism Research Group. June 10th, 2010. Trento, Italy.


Hull, J.S. (2010). ‘Creating’ sustainable tourism products. Presentation to Listen to the Voices of the Villages Workshop. European Regional Development Fund. June 11th, 2010. University of Trento, Trento, Italy.


Hull, J.S. (2010). Promoting participatory visitor experiences that integrate adventure and culture. Presentation to the University of Calgary Adventure Tourism Course. May 14, 2010. Calgary, Alberta.


Hull, J.S. and Johannesson, G.  2009.  Creative tourism:  promoting
participatory visitor experiences.  Presentation to Svartarkot Research
Centre, Iceland.  January 29, 2010.


Hull, J.S. (2010) Strategic Planning and Development: A Review of Global Best Practice. Matakana Village. New Zealand. March 8, 2010.

Hull, J.S. (2009) Community based tourism planning: global case studies. Presentation to the Clemson International Institute for Tourism Research and Development, Clemson University. Clemson, South Carolina, USA. November 17, 2009.
 Hull, J.S. (2009). The role of innovation in the MFA’s Top of the South’s Aquaculture and Seafood Trail.   Presentation to the Cawthron Aquaculture New Zealand Conference. Nelson, New Zealand. November 5,2009.
 Hull, J.S. (2009). Handle with care. Nature-based tourism in the North Atlantic. Presentation to the Nordic Council’s Office of North Atlantic Agreement’s Wild North Programme, Torshaven, Faroe Islands, October 7-8, 2009. 
Hull, J.S. (2009). The social sustainability of outfitting in Newfoundland and Labrador, Canada. Presentation to the European Union Northern Periphery Programme’s North Hunt Seminar, Umea, Sweden. September 29,2009.
Hull, J.S. (2009). Exploring the role in innovation in peripheral tourism development: the case of the Top of the South aquaculture and seafood trail, New Zealand. Presentation to the Regional Seafood Trail Committee, Blenheim, NZ, September 11, 2009.
Hull, J.S. (2008). Culture and tourism: presenting the visitor with an authentic experience. Failte Ireland National Tourism Conference: Cultural Tourism: An Asset. An Opportunity. Dublin, Ireland.
Hull, J. (2008) Workshop overview: Defining tourism and tourism trends in 2008. United Nations Convention on Biological Diversity's Workshop II: Indigenous Communities, Tourism and Biodiversity Workshop Series, Islands Pacific Region. Apia, Samoa.
Hull, John S. (2008) “Spa Marketing in Iceland: Best Practices for New Zealand.” Presentation to the New Zealand Wellness Tourism Symposium. Nelson, New Zealand. September 18th-19th, 2008.
Hull, John S. (2008) “Cultural Heritage and Tourism: Identifying a Process for International Cooperation through Innovation.” Presentation to the UNESCO Thing Sites Network in Northern Europe Conference. Gulating, Norway. June 23-24th, 2008.  
Hull, John S. (2008) “Strategic Tourism Planning for the Faroe Islands: Identifying a Way Forward.” Presentation to SAMVIT’s Key Stakeholder Workshop. Torshaven, Faroe Islands. June 10th, 2008.
Hull, John S. (2008) “Strategic Tourism Planning in Northeast Iceland.” Presentation to Holar University College, Saudarkrokur, Iceland. May 2008.
Hull, John S. (2008) “ Best Practices for Cruise Destinations: Building Community Support Through Port Readiness Planning.” Presentation to the Nordic Council’s Office of North Atlantic Agreement´s (NORA) North Atlantic Cruise Workshop. Copenhagen, Denmark. February 14th, 2008.
Hull, J. (2008) Tourism innovations in peripheral regions: A review of case studies. Hofn Tourism Conference. Hofn, Iceland.
Hull, J. (2008). Sustainable tourism: Considering global best practice. Sustainable Destination Management in Borgarfjörður Eystri Conference. Borgarfjordur Eystri, Iceland.
Hull, John S.  (2007) “Sustainable Tourism in the Northern Periphery:  Exploring the Role of Networks and Technology.” Presentation to the United Nations Convention on Biological Diversity Workshop on Exploring Aboriginal Tourism and the Role of Technology in the Arctic. Quebec City, Canada. November 21, 2007.
Hull, John S. (2007) “Sustainable Tourism: Global Best Practices” Presentation to the 1st International Ecotourism Conference. Torshaven, Faroe Islands. November 10th, 2007.
Hull, John S. (2007) “Many Strong Voices Linking Climate Change and Adaptation
in the Arctic: A Nature-based Tourism Perspective.” Presentation to the United Nations World Tourism Organisation´s Second International Conference on Tourism and Climate Change. Davos, Switzerland, October 1-3, 2007.
Hull, John S. (2007) Northern Coastal Inspiration: Chefs Sharing Culinary Traditions Across the Northern Periphery, Presentation to the 5th International Conference on Marine Tourism. Auckland, New Zealand. September 2007.
Hull, John S.(2007) Developing a Strategic Tourism Plan for Northeast Iceland: Highlands, Whales and the Yulelads,Presentation to the 5th International Conference on Marine Tourism. Auckland, New Zealand.   September 2007.
Hull, John S. (2007) “Tourism and Climate Change: NZTRI Case Studies from the Arctic.” Presentation to the UNEP-Arendal Climate Change Workshop. Belize City, Belize. May 27-30th, 2007. 
Hull, John S. (2007) “Port Readiness Planning in Greenland.” Port Readiness Workshop: Train the Trainer Program for Greenland Tourism and Business Council. May 8-9th, 2007. Sisimiut, Greenland.
 Hull, John S. (2007) “Cruiseship Preparedness in Nunatsiavut.” Port Preparedness Workshop. March 24-31,2007. Rigolet, Makkovik, Hopedale, Nunatsiavut.  
Hull, John S. (2006) “North Atlantic Co-operation: An Ocean of Opportunities for the Tourism Industry.” Presentation to the Creative Solutions for Coastal Communities Conference.   November 2006. L’anse au Clair, Labrador.
Hull, John S. (2006) “Best Practices of Cruise Destinations: Building Community Support Through Port Readiness Planning.” Presentation to the Exploration Cruise Forum.  October 2006. St. John’s, Newfoundland and Labrador.
Hull, John S. (2005) “Destination Viking Sagalands Project Update.” Presentation to European Union Destination Viking Sagalands Project Committee. September 2005. St. John’s, Newfoundland and Labrador
Hull, John S. (2005) “Destination Viking: Sagas and Storytelling.” Presentation to the European Union Destination Viking Sagalands Project Committee. July 2005. Torshaven, Faroe Islands.
Hull, John S. (2005) “Tourism and Heritage in Coastal Communities in Newfoundland and Labrador.” Presentation to the European Union Northern Coastal Experience Project. April 2005. Lervick, Faroe Islands.
Hull, John S. (2004) “Marketing the Northern Coastal Experience.” Presentation to the European Union Northern Coastal Experience Project. October 2004. Lofoten, Norway.
Hull, John S. (2004) “A Marketing Strategy for DVSL.” Presentation to the European Union Destination Viking Saga Lands Project Committee. June 2004. Narsaq, Greenland.
Hull, John S. (2004) “The Great Atlantic Outdoors: Resort to Adventure.” Presentation to the Great Northern Peninsula 2004 Tourism Conference. April 3, 2004. Plum Point, NL, Canada.
Hull, John S. (2004) “Marketing the Viking Trail.” Presentation to the European Union Destination Viking Saga Lands Project Committee. January 24th, 2004. Kirkwall, Orkney Islands, Scotland.   
Hull, John S. (2003) “The Role of Memorial University in Tourism Development.” Presentation to Memorial University of Newfoundland and Labrador Board of Regents. July 22, 2003. St. Anthony, NL, Canada.
Hull, John S. (2003) “The Saga Trail in Newfoundland and Labrador.” Presentation to the European Union Destination Viking Saga Lands Project Committee. May 7th, 2003, Lofoten, Norway.
Hull, John S. (2003) “On the Viking Trail in Newfoundland and Labrador.” Presentation to the European Union Destination Viking Saga Lands Project Committee. February 8th, 2003. Geysir, Iceland.    
Hull, John S. (2002) “In the wake of the Vikings.” Presentation to Roskilde University. November 4th, 2002. Roskilde, Denmark. 
Hull, John S. (2002) “Mountains and ecotourism: on the Viking Trail.” Keynote presentation to the United Nations Association of New Zealand. May 10th, 2002. Auckland, New Zealand.
Hull, John S. (2001) "An overview of QLF's heritage development strategies." Presentation to the 2001 Parks Canada National Forum on Protected Heritage Areas Planning and Management. October 31, 2001. Halifax, Nova Scotia, Canada.
Hull, John S. (2001) “Heritage corridor development on the Lower North Shore of Quebec.” Presentation to Waiariki Institute of Technology. April 29, 2001. Rotorua, New Zealand.
Hull, John S. (2001) “QLF’s heritage tourism programme: a global perspective.” Presentation to Auckland University of Technology. March 20, 2001. Auckland, New Zealand.  
Hull, John S. (2000) “The role of heritage corridor development in Canada’s
sub-Arctic: identity, networks and innovation.” Presentation to UNESCO MOST CCPP Conference. November 15-19, 2000. Joensuu, Finland.
Hull, John S. (2000) “Tourism trends on the Lower North Shore of Quebec.” Presentation to the Tourism Development Corporation. September 28, 2000. Lourdes-de-Blanc-Sablon, Quebec. 
Hull, John S. (2000) “The sustainability of heritage tourism development on the Jacques Cartier Trail, QC.” Presentation to the American Association of Geographer’s Conference, April 5, 2000. Pittsburgh, Pennsylvania.
Hull, John S. (2000) “Examining heritage tourism strategies: a global perspective.” Seminar for the Northern Forest Heritage Park Seminar, March 24, 2000. Berlin, New Hampshire.
Hull, John S. (1999)    “Fostering Linkages Between Tourism Sites on the Lower North Shore of Quebec and the Northern Peninsula of Newfoundland.” Seminar for the 3rd Annual Heritage Conference, September 18, 1999. Plum Point, Newfoundland.
Hull, John S. (1999) "QLF case studies in sustainable tourism." Workshop for the Winterland Heritage Development Corporation, April 29, 1999. College of the North Atlantic. Burin, Newfoundland. 
Hull, John S. (1999) "Principles of sustainable tourism." Presentation for the Discovery Trail Tourism Association, April 27, 1999. Trinity, Newfoundland.
Hull, John S. (1999) "Putting sustainable tourism into practice." Keynote presentation for the Downeast Maine DESTINY 2000 Sustainable Tourism Conference, March 30, 1999. Machias, Maine. USA.
Hull, John S. (1999) "QLF's Traditional Skills Product Club Network." Presentation to the Commission for Environmental Cooperation's First Annual Sustainable Production Meeting, March 24, 1999. Oaxtepec, Mexico.    
Hull, John S. (1999) "QLF's sustainable tourism programs: a review." Presentation to the Commission for Environmental Cooperation, February 17, 1999. Montreal, Quebec. 
Hull, John S. (1997) "Resident attitudes towards ecotourism development on the Lower North Shore of Quebec." Paper presented at the Institute for Arctic Studies. December 1, 1997. Dartmouth College. Hanover, New Hampshire.
Hull, John S. (1997) "Coping with the closure of the fishery on the Lower North Shore of Quebec." Paper presented at the UNESCO/NORFA Symposium, April 3, 1997. Copenhagen, Denmark.
Hull, John S. (1996) "Using the Internet to promote sustainable tourism in Quebec." Paper presented at the International Geographical Union, 6 August 1996. The Hague, Netherlands.
Hull, John S. (1996) "Analyzing the potential for tourism to promote sustainable economic development on the Lower North Shore of Quebec." Paper presented at the American Association of Geographers Conference. April 12, 1996. Charlotte, North Carolina.
Hull, John S. (1994) "Educational tools and the role of an NGO in promoting a sustainable tourism industry on the Lower North Shore of Quebec." Paper presented at the Second World Congress: Building a Sustainable World Through Tourism. September 14, 1994. Montreal, Quebec. 
Hull, J.S. and Huijben, E. (2009). Coping with change in the North: the challenge for sustainable tourism development in the Arctic. Presentation to the Tourist cottages and climate change conference. 11-13 August, 2009. Sisimiut, Greenland.
Hull, John S. and Milne, S. (2004) “Where two highways meet: ICTs and tourism development in Labrador.” Paper presented to and published in proceedings of State of the Art II Tourism Conference. June 2004. Glasgow, Scotland.
Hull, John S. and Blanchard, K. (1998) "Residential attitudes towards ecotourism development on the Lower North Shore of Quebec." Paper presented at the Canadian Association of Geographer's Conference. June 1998. University of Ottawa. Ottawa, Ontario.
Hull, J., Jodice, L. and Sassenberg, U. (2009) Exploring the role of innovation on the MFA’s Top of the South Aquaculture and Seafood Trail. Presentation to the regional steering committee. September 11, 2009. Blenheim, New Zealand.
Hull, J., Huijbens, E., & Lück, M. (2008). Cultural heritage and tourism: Identifying a process for international cooperation through innovation. Paper presented to the 2nd International Tourism Conference "Turismo Cultural". Mexico City, Mexico.
Hull, John S., Nodder, C., and Milne, S. (2005) “The Role of Networks and ICTs in Tourism Development.” Presentation to the National Rural Research Network Conference. October 2005. Twillingate, Newfoundland and Labrador. 
Jodice, L, Hull, J. and Sassenberg, U. (2009) Aquaculture tourism in the coastal zone: conflict and innovation in New Zealand. Presentation to the Coastal Zone 2009 (CZ 09) Conference.  July 19-23, 2009. Boston, Massachusetts, USA.
Sassenberg, U., Hull, J.S. and L. Jodice. (2009)  Exploring the impact of innovation in promoting sustainable tourism development: the role of key stakeholders on the Top of the South Aquaculture and Seafood Trail in Nelson/Marlborough, New Zealand. Paper presented at the Environmental Research Event 2009. May 10-13, 2009. Brisbane Australia.
Nodder, C., Simon Milne, and John S. Hull. (2005) “Does ‘Weaving a Web’ Create a Cluster? A strategic approach to Web evaluation for clusters of small tourism businesses.” ENTER 2005. Innsbruck, Austria.



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