+64 9 921 9999 extn 8890

New Zealand Communities and Regions


Our ‘Get Local’ programme gathers information to inform local decision-making to generate greater benefits from tourism and advance the economic, social and environmental well-being of New Zealand’s host communities and regions.

We work with host communities, local government and various public agencies, and tourism and other business networks to increase local economic yield in a sustainable manner.

NZTRI has a strong commitment to the principles of sustainable tourism. We support destinations to find the right balance between welcoming visitors and ensuring that tourism is a positive experience for everyone involved including local residents and tourism businesses.

We often start with a local tourism audit to understand the visibility of destinations online and the tourism potential of local resources to sustain resident livelihoods and build community resilience. From these insights we look at approaches to enhance the visitor experience, build capacity and skills, strengthen local linkages, generate income and employment for local people, and support business growth.

In Auckland, the Get Local programme began with visitor, business and community survey research and culminated with the development a five-year Visitor Strategy for the Puhoi to Pakiri region now known as Matakana Coast Wine Country. Local network development is a core focus of this programme and Matakana Coast Tourism now represents eight tourism and business groups across the region.

Other Get Local research includes the Hawke’s Bay and Southland regions, and in the Ōrākei, Albert-Eden, Manukau Harbour, and North West Rodney areas of Auckland. In 2018 our Get Local activities focus on visitor strategy development for Great Barrier Island and a tourism audit of the Hibiscus Coast and Bays area.

Recent examples of Get Local projects

Motor Caravan and Camping Tourism in Franklin, Auckland
Aotea / Great Barrier Island Visitor Strategy research programme
Hibiscus and Bays


Image Designers
Image Designers

Navy Museum

National Museum of the Royal New Zealand Navy, Devonport, Auckland, commissioned NZTRI to conduct two concept assessment and feasibility studies (2014, 2016). This research provided the Museum with the ability to seek funding for planned developments at Torpedo Bay, to gain insight into its perceived role in the community, and helped to create stronger links with key stakeholders including residents, visitors, veterans, schools and local businesses. The Navy Museum’s 2014 project to develop a World War One Resource Centre and Commemorative Space is complete after receiving outside funding. The 2016 Gallery Master Plan project to enhance the visitor experience is still in progress.



More on showcase

Capacity Building

The transfer of skills and knowledge lies at the heart of our work. Our focus is on assisting local stakeholders to better understand tourism impacts and how they link to local economies.

Read More

Pacific Tourism
Data Initiative

For nearly 20 years NZTRI has worked with donor agencies and national governments to provide deeper insight into tourism industry performance in the Small Island Developing States of the South Pacific.

Read More

About Us

The New Zealand Tourism Research Institute is based at Auckland University of Technology, Auckland, New Zealand.

Contact Information

49 Wellesley St East
Level 1 WH Building
Auckland University of Technology
Auckland, 1010

(+649) 921 9999 extn 8890