NZTRI conducted the first audience survey at the 2009 AUT Māori Expo. This research programme was continued at the 2011 Expo which was held on Thursday 12 May at Vector Arena. ‘Clipboard’ surveys were conducted with Expo attendees. The survey looked at getting a clearer picture of Expo attendees including satisfaction and expectations, and to better understand sponsor recognition and value.
Venture Hawkes Bay, and its regional partners in tourism development, is looking to gain a deeper understanding of visitor satisfaction and behaviour in the region to underpin future tourism strategy development. NZTRI is going to establish a research barometer that can provide ongoing information about visitors to the region – forming part of a regional decision support system that can inform and better focus tourism industry development in the future.
In February 2010, BBH conducted their annual hostel ratings survey. NZTRI is assisting BBH with the processing of paper responses to the survey and report back to BBH at the end of April.